Marketing professional blending analytical thinking and creativity to deliver measurable brand growth.
📣 SEO📊 Analytics🎯 Campaigns
Shantanu Ghosh is a master's level marketing student based in Paris with experience in digital marketing, client account management, brand communication and campaign performance analysis.
He specializes in social media strategy, SEO, paid media, consumer insights, KPI reporting and cross-channel campaign execution. With experience managing B2B and B2C accounts, he brings a strong mix of analytical thinking, creativity and stakeholder coordination across international environments.
Kedge Business School - Paris, France
Delhi Metropolitan Education - New Delhi, India
Canon is a technology-driven imaging brand offering cameras, lenses, printers, scanners, business solutions and cinematography products.
My role focused on analyzing and developing Instagram-first content strategies that connect with photographers, creators, students, professionals and everyday consumers through product storytelling, educational reels, campaign content and creator collaborations.
Built a content direction for Canon India's Instagram presence by combining product awareness, creator-led storytelling, photography education, festival-led campaigns and reels-based engagement to strengthen brand visibility, inspire content creators and support product consideration across camera and printing categories.
Beyond social media management, I actively supported a range of brand activities, including product launches, promotional events, and brand activations. I optimized campaign performance to increase social media engagement and reach, ultimately supporting stronger brand awareness and sales outcomes.
Supported multiple brand activations for Snitch “Snitch Style Check”, BellaVita Mix cosmetics and Idemitsu “Pit Stop at Rider Meets”. These activations were aligned with brand objectives to boost engagement, awareness and conversion across targeted campaigns.
Fashion · D2COn-ground style activation engaging fashion forward consumers with interactive try-on moments and content capture.
Beauty · B2CBeauty Science Tech experience blending fragrance discovery, sampling and creator-led demos for higher trial.
Auto · B2B/B2CRider Meets & MotoGP aligned brand activation building community presence and lubricant brand recall.
Supported three new product launches by developing and executing pre-launch, launch and post-launch strategies to drive awareness, engagement and sales.
Supported new product launches with end-to-end campaign strategies competitor analysis, pre-launch planning, campaign execution, content coordination, performance tracking and post-launch optimization. Monitored campaign performance, analyzed data, gathered consumer insights and refined messaging to sustain engagement and boost conversions.
Enhanced Yatharth and Mankind brand visibility by managing website SEO initiatives.
Oversaw agency collaborations from selection and negotiation to execution ensuring optimized digital performance. Managed SEO coordination, performance tracking, reporting, keyword monitoring and optimization efforts. Also onboarded and managed SEO projects for BellaVita Cosmetics and Dabur, optimizing brand performance.
Brands onboarded and managed for SEO optimization, with continuous performance tracking and reporting.
Data-driven strategies across digital channels planning, audience targeting and measurement.
Content calendars, community growth and engagement powered by analytics and creative.
Keyword targeting, backlinks, local SEO and organic performance that compounds over time.
Google, Meta, YouTube Ads, SEA and PPC with sharp audience segmentation for ROI.
Campaign messaging and stakeholder-ready brand materials for B2B and B2C audiences.
Dashboards and actionable insights via Google Analytics / Ads, Meta Business Suite, Excel and platform tools.
SEOYatharth Hospitals · Snitch · Mankind Pharma
Drove measurable search and visibility growth through SEO, Digital PR and paid growth initiatives, achieving 30K+ organic visitors, 57% growth in six months, 30 high-quality backlinks and a 10% traffic lift within 30 days.
Canon · Multi-brand 360°
Strengthened social media performance across Instagram, Facebook, YouTube and TikTok by combining content optimization, audience insights and performance tracking delivering 115K+ new followers, 1.5M+ organic reach, 8% engagement growth and +10% higher impressions.
Hindustan Unilever · CRM-Led Programs
Drove business growth through CRM optimization, loyalty focused gamification and affiliate onboarding resulted achieving 80%+ retention, reducing churn by 0.2% and increasing user acquisition by 5% QoQ.
Dabur
Scaled Dabur’s digital campaign performance through SEO, SEM and influencer marketing, delivering 972.7% growth, 620% engagement uplift, and 1.9M organic reach.
PersonalCreator Portfolio
Produced 65+ videos, 1.5M impressions and 1 Million+ followers. +415.9% traffic growth and collaborations with 11+ brands.
AnalyticsMulti-Account B2B/B2C
Built stakeholder ready KPI reports and dashboards across Google Analytics / Ads, Meta Business Suite and Excel, translating performance data into clear insights and contributing to a 52% engagement uplift within six months.
Let's connect and discuss marketing, brand strategy or digital growth opportunities.