Hello

I'm Shantanu 👋
A Brand & Marketing Specialist

Shantanu Ghosh — Brand and Marketing Specialist based in Paris📣 SEO📊 Analytics🎯 Campaigns
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Years Experience
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Projects Done
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Brands Helped
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Certifications
0 Million+
Followers Built
DesignBrandMarketingSocial MediaStrategyAnalyticsSEOPaid MediaGrowthDesignBrandMarketingSocial MediaStrategyAnalyticsSEOPaid MediaGrowth
About

about.

Shantanu Ghosh – Marketing and Brand Communication Professional in Paris
📍 Paris, FRest. 2021

Shantanu Ghosh is a master's level marketing student based in Paris with experience in digital marketing, client account management, brand communication and campaign performance analysis.

He specializes in social media strategy, SEO, paid media, consumer insights, KPI reporting and cross-channel campaign execution. With experience managing B2B and B2C accounts, he brings a strong mix of analytical thinking, creativity and stakeholder coordination across international environments.

  • 📍Based in Paris, France
  • 🎓MSc International & Luxury Marketing
  • 📣Digital & Brand Communication
  • 🤝B2B and B2C Account Experience
  • 📈Data-Driven Campaign Strategy
  • 🌍International Mindset
Education

education.

🎓
2024 – Present

MSc International & Luxury Marketing

Kedge Business School - Paris, France

Strategic Brand ManagementData ManagementStrategic ThinkingCoding SkillsDigital ExperienceTeam ManagementIntercultural Negotiation
🎓
2018 – 2021

Bachelor of Journalism & Mass Communication

Delhi Metropolitan Education - New Delhi, India

Campaigning & Cross MediaCustomer ExperienceBusiness CommunicationPerformance MarketingCommunication ManagementMedia Economics
Experience

experience.

Jan 2023 – Dec 2023
Poppy Seed Communication
New Delhi, India

Senior Executive — Client Account Management

  • Coordinated marketing & comms projects across digital and retail for 5+ B2B/B2C accounts.
  • Prepared stakeholder-ready performance reports via Google Analytics, Meta Business Suite & Excel.
  • Drove +57% follower growth and +52% engagement uplift in 6 months for Hindustan Unilever.
+57%
Followers
+52%
Engagement
Aug 2021 – Dec 2022
Horizon9 Advertising & Brand Consultants
Noida, India

Client Servicing Executive — Marketing & Communication

  • Supported coordination across creative, digital and communication teams.
  • Built reporting materials and presentations for client and internal stakeholders.
  • Drove +30% engagement growth and +87% referral traffic across client accounts.
+30%
Engagement
+87%
Referral Traffic
Skills & Tools

skills.

Marketing

360° Campaign ExecutionBrand ActivationSocial Media ManagementSEASEOPPCCRM & Audience SegmentationMarket & Trend AnalysisProduct PerformanceDigital StrategyA/B TestingConsumer InsightsPerformance ReportingKPI Tracking

Technical

Microsoft OfficeMeta Business SuiteGoogle AnalyticsGoogle AdsAdobe Creative SuiteSearch ConsoleYouTube AdsHubSpot CRMWordPressHootsuiteCanvaFigma
Case Study 01

canon.

01

Social Media Strategy

Canon

Canon is a technology-driven imaging brand offering cameras, lenses, printers, scanners, business solutions and cinematography products.

My role focused on analyzing and developing Instagram-first content strategies that connect with photographers, creators, students, professionals and everyday consumers through product storytelling, educational reels, campaign content and creator collaborations.

Social Media objectives.

Built a content direction for Canon India's Instagram presence by combining product awareness, creator-led storytelling, photography education, festival-led campaigns and reels-based engagement to strengthen brand visibility, inspire content creators and support product consideration across camera and printing categories.

Instagram-firstReelsCreator-ledProduct StorytellingEducationCampaigns
Result
100K+
New Followers Gained
1.8M+
Increase in Impressions
300+
SKUs Promoted
Imaging, printing and accessory SKUs promoted across Instagram and YouTube campaigns
18%
Increase in Engagement Rate
6%
Increase in Avg Watch Rate
12%
Increase in Organic Reach
Case Study 02

brand strategy.

02

Brand Strategy & Marketing

Overview.

Beyond social media management, I actively supported a range of brand activities, including product launches, promotional events, and brand activations. I optimized campaign performance to increase social media engagement and reach, ultimately supporting stronger brand awareness and sales outcomes.

Brand Objectives | What I Did.

Supported multiple brand activations for Snitch “Snitch Style Check”, BellaVita Mix cosmetics and Idemitsu “Pit Stop at Rider Meets”. These activations were aligned with brand objectives to boost engagement, awareness and conversion across targeted campaigns.

Snitch
Snitch brand activationFashion · D2C
Snitch Style Check

On-ground style activation engaging fashion forward consumers with interactive try-on moments and content capture.

BellaVita
BellaVita brand activationBeauty · B2C
BellaVita Mix Cosmetics

Beauty Science Tech experience blending fragrance discovery, sampling and creator-led demos for higher trial.

Idemitsu
Idemitsu brand activationAuto · B2B/B2C
Idemitsu Pit Stop

Rider Meets & MotoGP aligned brand activation building community presence and lubricant brand recall.

Result
3
B2B & B2C Brands Supported
Snitch Style Check, Beauty Science Tech, MotoGP
5,000+
Participants Engaged
In total brand activations
200K
Impressions
Across Instagram, Facebook & community campaigns
Case Study 03

product launches.

03

Marketing Campaigns | Product Launches

Overview.

Supported three new product launches by developing and executing pre-launch, launch and post-launch strategies to drive awareness, engagement and sales.

What I Did.

Supported new product launches with end-to-end campaign strategies competitor analysis, pre-launch planning, campaign execution, content coordination, performance tracking and post-launch optimization. Monitored campaign performance, analyzed data, gathered consumer insights and refined messaging to sustain engagement and boost conversions.

Stage 1
Pre-launch
  • Competitor analysis
  • Audience mapping
  • Pre-launch teaser planning
  • Content & creator briefing
Stage 2
Launch
  • Campaign execution across channels
  • Content coordination
  • Influencer activation
  • Live performance tracking
Stage 3
Post-launch
  • Performance analysis
  • Consumer insight gathering
  • Messaging refinement
  • Conversion optimization
Result
500+
SKUs Sold
+15%
Increase in Social Media Reach
10%
Engagement Rate
Case Study 04

seo optimization.

04

SEO Optimization Projects

Overview.

Enhanced Yatharth and Mankind brand visibility by managing website SEO initiatives.

YatharthMankindBellaVitaDabur

What I Did.

Oversaw agency collaborations from selection and negotiation to execution ensuring optimized digital performance. Managed SEO coordination, performance tracking, reporting, keyword monitoring and optimization efforts. Also onboarded and managed SEO projects for BellaVita Cosmetics and Dabur, optimizing brand performance.

Performance Dashboard
SEO Results Snapshot
Jun – Dec 2023
+14.2%
Organic Website Traffic
vs. previous semester
34.0%
First-page Keyword Growth
8 of 12 monitored keywords improved
576
Total Clicks
+18.03% vs previous semester
24.1M
Impressions
+57.52% vs previous semester
Keyword Position Growth
Brand keyword #192%
Brand keyword #278%
Category term64%
Long-tail query48%
Brands Onboarded
2+

Brands onboarded and managed for SEO optimization, with continuous performance tracking and reporting.

Services

services.

Digital Marketing Strategy

Data-driven strategies across digital channels planning, audience targeting and measurement.

Learn more →

Social Media Management

Content calendars, community growth and engagement powered by analytics and creative.

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SEO & Digital PR

Keyword targeting, backlinks, local SEO and organic performance that compounds over time.

Learn more →

Paid Media & Optimization

Google, Meta, YouTube Ads, SEA and PPC with sharp audience segmentation for ROI.

Learn more →

Brand Communication

Campaign messaging and stakeholder-ready brand materials for B2B and B2C audiences.

Learn more →

Reporting & KPI Analysis

Dashboards and actionable insights via Google Analytics / Ads, Meta Business Suite, Excel and platform tools.

Learn more →
Portfolio

projects.

SEO, Digital PR & Paid GrowthSEO
+57%
Follower Growth

SEO, Digital PR & Paid Growth

Yatharth Hospitals · Snitch · Mankind Pharma

Drove measurable search and visibility growth through SEO, Digital PR and paid growth initiatives, achieving 30K+ organic visitors, 57% growth in six months, 30 high-quality backlinks and a 10% traffic lift within 30 days.

SEODigital PRPaid Media
Mockup 1
Mockup 2
Mockup 3
Social
1.5M+
Organic Reach

Social Media & Brand Strategy

Canon · Multi-brand 360°

Strengthened social media performance across Instagram, Facebook, YouTube and TikTok by combining content optimization, audience insights and performance tracking delivering 115K+ new followers, 1.5M+ organic reach, 8% engagement growth and +10% higher impressions.

Social MediaBrand StrategyCreative
Business & Growth Strategy — image 1 of 3Business & Growth Strategy — image 2 of 3Business & Growth Strategy — image 3 of 3
Growth
80%+
Retention

Business & Growth Strategy

Hindustan Unilever · CRM-Led Programs

Drove business growth through CRM optimization, loyalty focused gamification and affiliate onboarding resulted achieving 80%+ retention, reducing churn by 0.2% and increasing user acquisition by 5% QoQ.

GrowthCRMAffiliate
Digital Ads & Campaigns — image 1 of 2Digital Ads & Campaigns — image 2 of 2
Paid
+972%
Campaign Growth

Digital Ads & Campaigns

Dabur

Scaled Dabur’s digital campaign performance through SEO, SEM and influencer marketing, delivering 972.7% growth, 620% engagement uplift, and 1.9M organic reach.

Paid MediaStrategySocial
Personal Brand & ContentPersonal
1 Million+
Followers Built

Personal Brand & Content

Creator Portfolio

Produced 65+ videos, 1.5M impressions and 1 Million+ followers. +415.9% traffic growth and collaborations with 11+ brands.

Personal BrandingContentGrowth
Reporting & KPI FrameworksAnalytics
+52%
Engagement

Reporting & KPI Frameworks

Multi-Account B2B/B2C

Built stakeholder ready KPI reports and dashboards across Google Analytics / Ads, Meta Business Suite and Excel, translating performance data into clear insights and contributing to a 52% engagement uplift within six months.

AnalyticsReportingKPI
Certifications

certifications.

HubSpot Marketing Hub
Verified Certificate
Digital Marketing
Verified Certificate
Digital Ads
Verified Certificate
Social Media Marketing
Verified Certificate
HubSpot Inbound Sales
Verified Certificate
Tosa Excel — 761/1000
Verified Certificate
Contact

Let's build
something
measurable.

Let's connect and discuss marketing, brand strategy or digital growth opportunities.